He also said that the move will “empower” the company to optimize its resources, cultivate a brand identity and have a positive impact through marketing initiatives and partnerships. He noted that Denmark is a very important market to his team, which is why Betsson Group is looking to consolidate its operation.īy bringing everything together under the unified Betsson brand, the operator will be able to “harness the power of consistency, scalability and synergy,” Hartvig said. Ronni Hartvig, Betsson’s chief commercial officer, expressed his thoughts on the rebranding.

Speaking of marketing initiatives, the company just unveiled a new global marketing concept under the slogan “A Bet Makes the Difference.” CCO Hartvig: The Rebranding Will Empower the Company

Operating as Betsson will provide a variety of advantages to the company, including marketing initiatives and sponsorship deals. While the company’s NordicBet subsidiary will continue to operate in Denmark under its usual name, the rebranding of Casino.dk will familiarize Danish players and organizations with Betsson. With the Nordics being one of Betsson’s core markets, this move represents a significant step toward growing the brand’s international footprint. As a result, Betsson will now be able to optimize its resources and consolidate a singular strong brand identity. The site will now operate under Betsson’s name, allowing the group to expand its global presence. Betsson Group has rebranded the Casino.dk site in Denmark as it seeks to popularize its brand.

Betson casino